Fiona Hayes is an Freelance Commercial, Retail & TV Stylist. She holds qualifications in Fashion and Image Consultancy, Supply chain management, PR & Marketing. She is energetic and down to earth combining her expertise, passion and flair for personal styling with her experience in delivering a first class customer service.

Her experiences have led her to successfully audition and work under retail guru Mary Portas including the TV Show “Queen of Frocks” where she was chosen as head stylist from a field of over 400 applicants. She was responsible for implementing and maintaining a bespoke personal shopping service in House of Fraser Oxford Street and during her time in London she was an integral part of the success of the Mary Portas Clothing Brand.

She is a regular contributor for TV and print media. If she isn’t seen trawling around the many wonderful and extensive stores and centres in Ireland (and London) for your perfect wardrobe or pulling items for fashion shoots she is advising independent retailers on their business needs. Fiona, coming from a family business understands the requirements for a small business which include procurement, visual display, marketing and service delivery.